MANDARIN ORIENTAL BANGKOK
FIVE STAR CONTENT
THE CHALLENGE
From indulging in an endless line up of amazing Michelin-star fares to lingering on a Sunday morning by their infinite pool after a couple of bubbly Champagne flutes, Mandarin Oriental Bangkok doesn't disappoint. Inheriting a long lasting tradition of making each step of its guest journey an unforgettable experience, the hotel felt an impulsive need to get more "social" in order to transform the customer relationship, while upgrading their recipe for excitement.
THE IDEA
Take it from us, Mandarin Oriental Bangkok knows its way around social media. With a strong and active fan base, rooting for each of their activities, the focus quickly shifted from bringing a community together to engaging a wider audience. Great, but how ? As a young and trendy agency (self pat on the back) we didn't feel the brand was appealing to a younger digital-savvy generation. It was about bringing an upbeat voice, an on-point attitude. The rest was history.
CONTENT PRODUCTION
OUR RESPONSE
We needed something fresher, something lighter and easily shareable, while enforcing what makes Mandarin Oriental such an iconic brand worldwide : dedication & expertise.
And there's no better way to show that new spark than where it always begins : at Asia's top venue, The Bamboo Bar.
...And at famous 2-Michelin Star restaurant, Le Normandie. Bringing a sip of fresh air and human-like feel to a highly esteemed venue.
Ultimately, this new set of content reached out to a newly qualified audience, providing them with a unique take on venues they might have not considered in the first place
Then what ? Then, we took it a step further !
With a number of venues each offering such a distinct set of skills and unique take on international cuisines, it started to become essential to craft a more specific storytelling that could spark inquiries but also vertically position each outlet.
98,1%
Positive reactions
138K
Organic views
+254%
Engagement*
*Performances are given for all videos produced
3-MONTH RESULTS
CONTENT SHARED & LIKED
CONTENT PRODUCED
120
12,300
CONTENT REACH
4 800 000
