Mandarin oriental BANGKOK
Social Media content / Monthly shooting / creative Content / Videography / Photography
Five Star content
The challenge
OUR IDEA
From indulging in an endless lineup of amazing Michelin-star fares to lingering on a Sunday morning by their infinite pool after a couple of bubbly Champagne flutes, Mandarin Oriental Bangkok doesn't disappoint. Inheriting a long-lasting tradition of making each step of its guest journey an unforgettable experience, the hotel felt an impulsive need to get more "social" in order to transform the customer relationship, while upgrading their recipe for excitement.
Take it from us, Mandarin Oriental Bangkok knows its way around social media. With a strong and active fan base, rooting for each of its activities, the focus quickly shifted from bringing a community together to engaging a wider audience. Great, but how? As a young and trendy agency (self pat on the back) we didn't feel the brand was appealing to a younger digitally savvy generation. It was about bringing an upbeat voice, an on-point attitude.
The rest was history.
our response
We needed something fresher, something lighter and easily shareable, while reinforcing what makes Mandarin Oriental such an iconic brand worldwide: dedication & expertise. And there's no better way to show that new spark than where it always begins: at Asia's top venue, The Bamboo Bar.
...And at the famous 2-Michelin-star restaurant, Le Normandie. Bringing a sip of fresh air and a human-like feel to a highly esteemed venue.
11%
increase in
profile visits
9.3M
accounts
reached organically
From an iconic heritage to a new generation of digitally savvy travellers, StickyRice helped Mandarin Oriental Bangkok refresh its social presence without losing what makes the hotel timeless.
Blending strategic storytelling, bold creative direction and high-quality content production, we brought a fresher, more engaging voice to the brand, creating content that (finally!) felt as relatable on social media as it did within the hotel itself.
The result was a social media presence that challenged expectations, brought a much-deserved new energy to the F&B venues, and introduced MO Bangkok to a wider, younger audience while staying true to its legendary hospitality.
increase in
saves/shares
27%
The results
Ultimately, this new content helped us reach a new, more qualified audience, giving them a fresh perspective on venues they might not have considered before. Dusting off the highly traditional visuals Mandarin Oriental Bangkok was used to, and replacing them with modernized, fresher and visually engaging social media posts.
Furthering the Mandarin Oriental experience across all of its outlets, we ideated, produced and edited content that would capture the hotel's uniqueness through accessible yet uplifting social media posts.
From the Spa to its iconic Italian restaurant, it was about showcasing the brand with a local touch and a hint of playfulness, while encapsulating the essence of Mandarin Oriental.
