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SPOTIFY THAILAND

CREATING EMOTIONS
Sticky Rice Social & Digital Content Agency
Sticky Rice Social Media Agency

THE CHALLENGE

More than music, more than good vibes, Spotify is the product of a generation, embodying the wild twenties-something always moving with a hint of tech-addiction. So when Spotify came out rolling in last year, aiming at taking over Thailand, we knew something good was in the works. But let's face it, no one had been waiting for Spotify here, with a local competition well-established and an industry booming like never. Spotify came then as the small player, and we loved that.

THE IDEA

Driven by passion, consumed with emotions, music appeals to your heart. Your soul and your guts. So for us at Sticky Rice, it only made sense to jump right in there, creating pieces for users to relate to. But not so fast. See, Thailand produces some of the most involved and hardcore fans in the world and winning them over is not about pampering them but about listening and connecting with what they say. Spotify is social. Spotify goes local. The rest was history.

SOCIAL MEDIA TOOLS

VIDEO PRODUCTION
CREATIVE ASSETS DVPT
SOCIAL BRANDING
LIVE COVERAGE

OUR RESPONSE

Spotify had been around for a few month already, their big entrance in Thailand had been made, seen and "milked". Now it was about pushing it to the next level, building meaningful connections, creating playful conversations while providing value to our followers. So we created and designed weekly social media "rendez-vous", recurring open topics where fans and non-fans would join the conversation and share their thoughts :

...Keeping a strong focus on creating powerful contents and engaging formats

GIFs & Motion Designs

Artists Videos

Blog Posts

This new content strategy delivered an immediate overwhelming feedback from our audience, jumping in sharing their favorite playlists, music tastes, latest discoveries... bringing a strong sense of community.

+81%

Engagement*

+277K

Videos views

97,3%

Positive brand sentiment

*Performances are given over a 6-month period

So far, so good. Shall we take it up a notch ?

#SpotifyOnStage is among the brand's biggest yearly event, a huge concert loaded with international and local artists. And for the very first time it was hosted in Bangkok! 

Sticky Rice was hired to produce every pieces of content prior, during and post event. From Social Media ads to live coverage, artists interviews, queue talks, concert photos and video shootings, it was about creating a unique and viral experience that would last online for years to come.

We re-created a full Studio set where we produced and filmed artists interviews, shoutouts, to be posted and edited right on the spot, ensuring a smooth social media continuity all throughout the concert.

IG stories with Artists

Live Coverage

Sneak peek at the Sticky Rice production team creating magic 👌🏻

Photo & Video Shooting

RESULTS (2 days)

VIDEO VIEWS
CONTENT PRODUCED
3,000
44,000
CONTENT REACH
3 500 000
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