Dubbed the coolest spot in BKK to eat, think and chill, Open House at Central Embassy is packing a lot of promises and a lost of sense a freedom in a sometimes overwhelming urban jungle. Topped with a sleek co-thinking space, trendy eateries, a hip bookstore and a view that'll make you the new King of the Instagram hill, it was all about bringing those vibes out there in a subtle yet classy way, piecing together exciting social media content that could convey this bold spirit of indulgence.
Awesome, where do we start? Well, you might have the most comfy chairs in town and smoothies to die for, if we don't show it out there, it's kinda pointless. After a couple of visits and multiple smoothie tastings (...they're really good), it was obvious that Open House was an experience to live, a true social hub with a non-stop "wow" factor, far from your regular hang out spot. The kind of place social media exists for. We had our angle.
With an infinite line-up of activities, foodie sanctuaries, happenings and Insta-worthy opportunities, it was essential to quickly come up with strong content pillars, that would not only define the identity of Open House across all its social media platforms but also enable us to fragment the topics and themes to create the foundation of the brand overall content.
With an organized and consistent content structure, we moved to the production part, generating inspiring social media posts on Facebook and Instagram, positioning the venue as a week-end must go whether you're a bookworm or a foodie. We designed and produced lots of short and catchy animated contents (GIFs, Cinemagraphs...) to always push the engagement further while bringing a much-needed dose of originality to the pages:
Engagement (within the 1st month)
Open House is packed with weekly events. And with these exciting happenings comes another challenge: attendance.
To be able to sustain Open House's many conferences, anniversaries, talks and other rendez-vous with a fresh and engaged audience, we designed a bunch of colorful and topical ad campaigns on Facebook and Instagram with the unique objective of recruiting a new crowd of users who would join and tag along our events.
Taking things to the next level.
With engagement growing and the social media future looking bright, we could have just sticked to the plan and keep a low profile.
Monthly video episodes
Inbox (Messenger) conversations started