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Sticky Rice Social & Digital Content Agency
Sticky Rice Social Media Agency

MARRIOTT MARQUIS BANGKOK

#TRAVELBRILLIANTLY

THE CHALLENGE

The biggest. The largest. The greatest. We're not short of superlatives when it comes to describing the new Bangkok Marriott Marquis Queen's Park. As one of the upcoming leading travel hub in SE Asia, driven by business technology and hospitality "savoir-faire", the hotel was looking for a social media presence that could reflect such a meticulous mindset and launch one of the biggest new opening this year, on Bangkok's constant-evolving hospitality scene.

THE IDEA

So what's next ? Earning ​visibility on-the-spot for a grand opening is one thing, making it live throughout the years is another. Let's put aside the promos and discounts, we wanted to craft a valuable story behind the venue, earn quality awareness for what the brand stands for, creating powerful content to redesign the codes of a new luxury-trendy experience while laying down the foundations of a sustainable engagement. The rest was history.

SOCIAL MEDIA TOOLS

TEASER CONTENTS
SOCIAL GAMING
AD CAMPAIGNS
SOCIAL BRANDING

OUR RESPONSE

Parallel to on-ground activations, we set up a 10-day countdown to the official grand opening with weekly branded teaser posts highlighting the values and the new lifestyle positioning of Bangkok Marriott Marquis Queen's Park

Marriott bangkok Teaser
Social Media Teaser
Social Content development
Marriott Marquis Social

Leading up to the grand opening, the countdown posts built a steadily growing engagement on the page, increasing by 1,200 organic fans within less than 2 weeks. Upon which we developed, remastered and released our social media video 

Smartphone Line
Goji Line account

Reaching out to a local crowd and with the ambition to maximize direct inquiries and increase foot traffic, we launched 4 LINE accounts (4 restaurants) and started getting creative to recruit captive followers!

Coupons & Reward Cards

QR Code seeding

Games & challenges

Line social media
Facebook Marriott Bangkok
Facebook Cross Promotion
Cross Promotion Facebook
Challenges & mini games
Social strategy
Promo codes & Incentives

Within the first month the social media presence and visibility of Bangkok Marriott Marquis Queen's Park got through the ROOF ! From Facebook, Instagram to Line and even LinkedIn, the community response was quite unexpected, growing from 1 to 10 and engagement rates neighboring 35%

Social Media Data

Social Community - 2 months

6-MONTH RESULTS

ENGAGEMENT (rate %)
COMMUNITY (Fans)
57,631
Facebook Fans
22%
Engagement rate social media
GLOBAL REACH
+3,300,000
Social media reach

Multiplying user-generated content by 21 !

Instagram Repost
User generated content
Marriott Bangkok repost
Instagram content
Food post instagram
Laptop social media
Marriott Marquis Bangkok Facebook Page
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