INFLUENCERS AT THEIR BEST
Close your eyes. Imagine yourself sampling a sensational food market in Bangkok, then catching a train and landing on a pristine white sand beach. You're ending the night with a cocktail in one hand, your feet in the water of your pool villa. Pretty picture indeed. But where is all of this happening ? Here's a clue : at Radisson Blu (sorry couldn't hold it). With amazing resorts set in prime locations around Thailand, the brand is aiming at new heights and wants the world to know it.
Looks like someone's going on a trip uh-uh ! If you know Thailand for just a bit, you'd know that people are craving for new places to go, new adventures to take on and food to nibble. And who better than renowned local experts to tell that story ? So we teamed up with la crème de la crème of social media travel influencers and created an extraordinary 2-week trip from Bangkok to Hua Hin' seaside, that not only fascinated but rewarded our audience. The rest was history.
We teamed up with social media travel influencer & foodie @Baagklong and conceived a trip that would take her (and her audience) on a 12-day adventure, capturing through her own lens and social-savvy sensibility, her way of traveling with Radisson Blu.
First things first, we shot and produced a 30-sec teaser that we posted just a couple of days before the campaign started. The idea was to start engaging a wide crowd of travelers, week-end escapers and city-breakers prior any sort of global communication to gradually build strong excitement !
Views (Organic only)
To make the teaser resonates to a wider local audience, we needed something big. Something huge. Something that you can't miss wherever you're going.
We wrapped Bangkok BTS SkyTrain ! Tactically connecting our upcoming social media campaign, the SkyTrain mobilized our key demographic audience to mark their calendars and join the trip.
Then what ? Then, it started. And it got (sur)real.
With more than 2 posts daily all of which distributed over a tiny 2-week period, one of main the challenges was to keep that fan engagement flame alive, maximizing brand experience by creating new synergies all along the way. We launched daily games with new giveaways that not only propelled social engagement, but maximized Radisson Blu's fan recognition.