Rosewood Bangkok Social Media

ROSEWOOD BANGKOK

Influencers Case Study
FROM BKK WITH LOVE
ABOUT
SERVICES
CONTACT
Sticky Rice Social & Digital Content Agency
Sticky Rice Social Media Agency

THE CHALLENGE

Visually stunning, an architectural marvel, Rosewood Bangkok was one of the iconic brand's latest offspring. And for a hospitality household that always strives to reflect the local culture and spirit of a destination, opening in a city brimming with traditions like Bangkok, was nothing short of an exciting challenge. StickyRice was selected among 8 other agencies to design, produce and launch Rosewood's latest creative social media campaign. Needless to say we had quite a few ideas in mind.

THE IDEA

Right off the bat, what struck us was the immense contrast that separated such a serene, peaceful brand from a bustling and -at times- chaotic city. Snapping a few cool shots and branding Rosewood as the new hip place to lay around was not going to cut it. We needed more. We needed a true storytelling. That's when it hit us. Let's not fake a marriage destined to fail, but instead embrace that opposition, take pride in diversity and make it irresistible. Don't we say "opposites attract"?

 

We had our angle.

OUR RESPONSE

From exquisite Pool Suites to Chef-led Restaurants, it was all about associating the Rosewood Bangkok brand with a one-of-a-kind experience, blending culture and sophistication to redefine the notion of modern luxury. Key was to appeal to a local audience while generating top-of-mind notoriety towards a regional/international crowd, anticipating borders reopening, through engaging, vibrant and bold content.

Social Media Next
iMac

press to zoom

press to zoom

press to zoom

press to zoom
1/4
Rally

Audience Segmentation

Rally

Creative Leads & Assets

Rally

Mood & Tone 

#1

Our creative proposal was picked up among 8 other pitches. 

Next? Time to get going. Once we had our creative strategy all laid out, our production team came up with all the steps leading to the shooting day. From hiring models to vetting hair-stylists and handpicking props, we made sure each detail was in line with Rosewood's vision. 

Social Strategy
Social Content Hotel
Lifestyle photo
Hospitality content
Hotel instagram Bangkok
Arrow 1

Sneak peek at our first shots. 

...and behind the scenes!

Arrow 2
Garcon Social Media
Behind the scenes Rosewood
Hotel Instagram

Let's take things up a notch

Next Success

Keeping in mind one of the main challenges of the campaign, our content needed to be used across social media while being able to maintain Rosewood' sophisticated standards. This meant being creative, edgy but not over-the-top. In that regard, our proposal included a set of short animations, designed to reflect the brand's contemporary vision while engaging with a younger crowd.

75

Fully-edited content, produced and shot over only 2 days

And then, after 2 months of intense planning, creating, conceiving, it finally went live!

Rosewood Bangkok Instagram
Content Marketing Bangkok
Hotel Photography
Creative Social Content

Instantly our content received praise from fans, while fitting perfectly in their social media grid.

Bangkok was finally on the Rosewood map!

Social Stats
Rosewood Hotel Production
Bangkok Content
Hotel Digital Strategy
Hospitality Content Bangkok

RESULTS

POSITIVE SOCIAL SENTIMENT
CONTENT CREATED
ENGAGEMENT RATE
Industry average : 8-10%
Content created
75
Social Sentiment
98.5%
Engagement rate
17%
Sticky Rice font
Sticky Rice Logo