Rosewood bangkok
Social Media content / Monthly shooting / creative Content / Videography / Photography
From bangkok, with love
The challenge
OUR IDEA
Visually stunning and an architectural marvel, Rosewood Bangkok was one of the iconic brand’s latest openings. And for a hospitality brand that has always strived to reflect the local culture and spirit of each destination, opening in a city as rich in tradition as Bangkok was nothing short of an exciting challenge. StickyRice was selected over 8 other agencies to design, produce, and launch Rosewood’s latest creative social media campaign. Needless to say, we had quite a few ideas in mind.
Right off the bat, what struck us was the immense contrast between such a serene, peaceful brand and a bustling, and at times chaotic, city. Snapping a few cool shots and branding Rosewood Bangkok as the new hip place to lounge around simply wasn’t going to cut it. We needed more. We needed true storytelling. That’s when it hit us. Instead of forcing a marriage destined to fail, why not embrace that contrast, take pride in diversity, and make it irresistible? After all, don’t we say opposites attract?
We had our angle.
Time to get going. Once our creative strategy was fully laid out, our production team mapped out every step leading up to the shoot. From hiring models to vetting hairstylists and handpicking props, we made sure every detail aligned with Rosewood’s vision. Sneak peek behind the scenes ↓
Next?
And then, after 2 months of intense planning, creating, conceiving, it finally went live!
Instantly our content received praise from fans, while fitting perfectly in their social media grid. Bangkok was finally on the Rosewood map!
The results
65
Content
produced
98.7%
Positive social
Sentiment
17%
Organic engagement rate
vs. 8-10% industry average
Chef's Table
@Lebua
Keeping in mind one of the campaign’s main challenges, our content needed to perform across social media while maintaining Rosewood’s sophisticated standards. This meant being creative, edgy, but never over-the-top. With that in mind, our proposal included a series of short animations and lifestyle photos designed to reflect the brand’s contemporary vision while resonating with a younger audience.
Benihana
Riverside
OUR response
From exquisite Pool Suites to chef-led restaurants, everything revolved around associating the Rosewood Bangkok brand with a one-of-a-kind experience, blending culture and sophistication to redefine the notion of modern luxury. The key was to appeal to a local audience while generating top-of-mind awareness among regional and international travelers, anticipating the reopening of borders through engaging, vibrant, and bold content.
Prior to production, our team worked on the brand voice, crafting the exact storytelling each piece of content would convey.
→ Audience segmentation
→ Content pillars
→ Brand territory & visual direction