YVES ROCHER
FROM FRANCE WITH LOVE
THE CHALLENGE
With stores all across the country and quite a huge fan base in South East Asia, Yves Rocher is one of Thailand's most well-known European cosmetic brand. Yep, but being famous is one thing, being a regular on your customers Sunday shopping list is another. So it came naturally that when YR launched their new "Test-it Love-it" campaign, it was all about making it resonate with a young, lifestyle and social-savvy clientele.
THE IDEA
Now, cut to Thursday 4.34pm, Garçon's 3rd floor meeting room. "Any thoughts on this Yves Rocher project ?" and ladies be like "You bet we do!". It turned out that nobody was buying the usual go-to flashy campaign materials. Yves Rocher being such an inspirational brand with origins deep rooted in France, it was all about driving awareness through powerful and unexpected contents. Because from testing to buying there's only one step. Rest was history.
SOCIAL MEDIA TOOLS
ANIMATION
SOCIAL MEDIA SHOOTING
CREATIVE DEVELOPMENT
CONTENT PLANNING
OUR RESPONSE
We went into "studio mode" and built various photo-shoot settings that would convey the natural yet contemporary feeling we wanted to pin for Yves Rocher's "Test it - Love it" campaign. We released a series of polished and engaging pieces that was all about coming up with a relevant storytelling. And we nailed it.
To push the user experience further, we crafted a few additional animated pieces that were seeded all along during the campaign
Running simultaneously, we developed a set of banners for the SEM campaigns that would not only drive but convert qualified traffic
Sparking engagement, excitation and...inquiries !
27%
+15,000
STORE SHOW-UPS
ENGAGEMENT (rate %)
CLICK-THROUGH (rate%)
10-DAY RESULTS
32%
