Andaz one bangkok
Social Media Strategy / Hotel Opening / Teaser Content / Videography / Photography
feel the city's new pulse
The challenge
OUR IDEA
The most anticipated opening of the year. In the most happening area of the city. The first of its kind in Thailand. No pressure.
Bangkok is not short of hotel openings, so when Andaz came knocking at the door, we knew we could not simply go for the usual countdown-type-of-post. It had to be bold, striking yet elevated, with a touch of glam and a hint of energy. With a brand undergoing a global rebranding and an opening less than 10 weeks ahead, it was about building an exciting storytelling that would last.
Beautiful rooms? Check.
Amazing facilities? Check.
Exciting restaurants? Check.
Just like all other hotels in town.
It was not about comfort or luxury. It was about crafting a stay with meaning and purpose, an uplifting journey tying the neighborhood’s past to the hotel’s present, creating emotional parallels, taking our audience on a curated insider voyage where culture, passion, and local artistry collide.
We had our angle.
OUR response
We designed and created and series of teaser posts (reels, photography) letting our audience in the Andaz One Bangkok story, sharing sneak peeks without ever revealing, positioning the hotel as an iconic landmark within its neighborhood.
After a successful opening, it was time to ramp up our social media efforts and shift the strategy from teaser to a refined, lifestyle-led content approach, one that captured the hotel’s elevated vibe and positioned it as a true landmark in Bangkok.
next?
In a remarkably short period of time, Andaz One Bangkok has established itself as a true neighborhood landmark, seamlessly integrated into the fabric of the city.
From teaser to unveiling, our social media strategy engaged audiences and sustained momentum through strong, always-on content, allowing the brand to rise alongside, and in some cases, ahead of its closest competitors.
The results
120
Content
produced
+76%
Saves and
Shares (MoM)
69%
Reels/videos completion rate
(High-performing / top-tier)
Through a mix of cinematic social media content, designed around cultural and lifestyle pillars, we crafted Andaz One Bangkok's own identity, positioning the hotel as a unique hub of culture and aesthetism, where the neighborhood becomes part of the brand DNA.
StickyRice initiated and supported all social media production and content development aspects, creating digital collaterals that would support the brand's voice in elevating our guests’ stays.
It was essential to push beyond “comfort zone” content, enriching Andaz One Bangkok's followers’ experience with educational, culture-driven posts.
Mami Rose
